There was a Lay's Potato chip truck outside my apartment this morning and on the front of the truck it says "Food for the fun of it." This brand message struck me as a little odd since a majority of our country is morbidly obese. Shouldn't the chip company come up with something with a little more continuity based on the current health issues plaguing the country?
I guess they are positioning their chip product as "relief" from the real world of fruits, vegetables and whole grains. So, why not just make the slogan more direct and say something like, "take a break, eat like sh*t."
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A combination of my thoughts, ideas, opinions on marketing, technology and popular culture. Intended to motivate by achieving a connection through communication. I see it as an intersection of building a network, creating a professional brand and learning about social marketing. Thus creating-dare I say it....synergy!
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- KaitlinV
- Aspiring social marketer enabling social technologies to learn and create.
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